In perfume, as in poetry, lies the story. And there are those who do not just create perfumes, but make them an alternative language, a language that speaks what words cannot express. Adam Russian is one of those few.
A man who has combined Eastern roots with a Western soul, reflected in the perfumes of his brands “Areej Le Doré” and “Feel Oud”, where identity, rebellion, and honesty shine through. He does not create his perfumes to satisfy the market, but to awaken memories, provoke the senses, and ask questions: What is oud? What is beauty? And what makes a scent more than just luxury?
In this exclusive interview, we listen to Adam Russian as a lover listens to a melody he knows well, but hears for the first time.
1. How did your journey in the world of perfumery begin? Have you always been passionate about this field?
2. How would you describe your personal style in perfume creation?
3. Was there a particular person who inspired you in your path as a perfumer?
4. What was the most difficult perfume you’ve ever created, and why?
5. Which three perfumes that you’ve made best express your personality?
6. How long does it usually take you to develop a fully complete composition that truly satisfies you?
7. What is the one ingredient or note that you feel always represents you in your creations?
8. How do you perceive the difference between Eastern and Western perfumery from your point of view?
9. How was the idea of founding “Arij Ladurée” born? And what makes it stand out from other niche houses?
10. What led you to launch the brand “Feel Oud”? Was it a response to a specific market need?
11. How do the creative philosophies differ between “Areej Le Doré” and “Feel Oud”? Do they each have a distinct audience?
12. To what extent do you try to reflect Eastern or Russian identity in your olfactory creations?
13. Where did your relationship with oud begin? Was your first experience with it positive or complex?
14. How do you see the differences between natural oud types (Indian, Cambodian, Burmese, etc.)? Do you have a personal favorite?
15. What are the main challenges you face when using natural oud in compositions?
16. Many brands use oud in a superficial or decorative way, whereas you present it with clear artistic depth — how would you describe your own philosophy in working with oud?
17. How do you approach the balance between the raw purity of oud and blending it with other ingredients without compromising its identity?
18. Do you aim through your work to build a bridge between Eastern and global taste?
19. What would you like to see change in the current perfume industry — whether in terms of production or consumer culture?
20. What is your next dream or ambition in the world of perfumery?
There are also two questions from one of the important members of the Aromatic Glance website:
1. Do you use only 100% natural materials, or do you include a very small percentage of ingredients like Iso E Super?
2. Have the aged materials you use possibly oxidized? If so, do you think oxidation has enhanced their beauty, or are they properly preserved and not oxidized?Thanks so much for this opportunity.
Another question from our memers:All your perfumes are released as one-time editions — which fragrance do you truly wish you could recreate?
Between the scent of oud and golden petals, Russian Adam remains a witness to the transformation of the art of perfumery from mere creation into a living philosophy, pulsating with emotions and telling stories. He was not just a perfumer; he was a poet translating the language of flowers and plants into words that do not speak but are inhaled. In a world of perfumes full of repetition, Adam comes to create something unique—something that vibrates with life, heritage, and boldness.
In the end, one realizes that perfume, much like life itself, is not just about ingredients; it is about choices and decisions condensed into a single moment, lingering in memory forever. And here we are, after this encounter, carrying a piece of these priceless moments, hoping that the fragrance of Adam Russian continues to inspire us for years to come.